PITCH – Pasti jadi masalah.
VERY was commissioned by a leading Indonesian pharmaceutical company to work on their upcoming campaign. We used false negatives as our axis.
“Pasti jadi masalah” aims to show the amusing (and, frankly, annoying) side effects of losing weight, thanks to the advertised diet-pill.
The challenge was to create an amusing campaign, without the ‘joke’ being about the users themselves. The situations depicted reflect the consequences to their surroundings instead of their own bodies.
The brand and company are blurred. The pill is currently being evaluated by the food and drug commission.